The discovery phase focuses on understanding the business context, product goals, and operational challenges that shape the user experience.

This stage involves stakeholder discussions, workflow analysis, and reviewing existing systems to identify key problems, constraints, and opportunities. This may include user interviews, journey maps, and usability evaluations

The goal is to establish a clear understanding of the problem and align product direction with both user needs and business objectives.

Low-fidelity design focuses on quickly translating ideas into simple visual structures that define layout, information hierarchy, and user flows.

Through sketches and wireframes, concepts can be explored rapidly without focusing on visual polish.

This stage allows teams to iterate on ideas, validate structure and usability, and align on core functionality before moving into higher fidelity design.

The design phase translates insights from discovery and research into structured solutions.

This includes developing information architecture, creating low-fidelity wireframes, and iterating through design concepts before moving into high-fidelity interfaces.

The focus is on building scalable, user-centered solutions that balance usability, system consistency, and product requirements.

The prototyping phase brings design concepts to life by creating interactive representations of the product experience.

Before diving into development, prototypes are used to validate ideas, explore interactions, and test workflows to ensure the solution effectively meets user needs.

This stage helps refine design decisions, uncover potential issues early, and align teams on how the final product should function before it moves into development.

The development phase brings the finalized designs into production through close collaboration with engineering teams.

Design specifications, component documentation, and interaction guidelines help ensure the experience is implemented accurately and consistently.

Throughout this phase, design continues to support development through reviews, feedback, and adjustments to maintain alignment between the intended design and the final product.